What every feature actually does for your business
Each feature with a real-world example and the bottom-line benefit. Tier badges show where it unlocks.
AI answers calls 24/7
StarterA live AI receptionist picks up every call — first ring, any hour, any day — and speaks naturally with your caller in your business's voice.
Real-world example
It's 9:47pm on a Saturday. A homeowner's garage door spring snapped and the car is trapped inside. Your AI answers on the first ring, calms them down, captures the address and problem, and texts you the lead before they've finished hanging up.
Why it matters
Most missed calls never call back. Answering every call — even after hours — is the single biggest driver of new revenue for service businesses.
Lead capture + owner notifications
StarterEvery call becomes a structured lead: caller name, callback number, trade/issue, urgency, address, and a full transcript — delivered to you immediately.
Real-world example
After a call ends, you get an email (and SMS on Growth+) titled "New lead — Maria R. — Water heater leak — URGENT — (555) 123-4567" with the full conversation transcript and a one-tap call-back button.
Why it matters
No more re-asking the customer what they already told the receptionist. You walk into the callback already knowing the job.
Call recordings & analytics
GrowthEvery call is recorded and transcribed. A dashboard shows call volume, qualified leads, booked appointments, conversion rates, peak call hours, and top job types.
Real-world example
End of the month you see: 312 calls answered, 198 qualified leads, 74 appointments booked, 61 completed jobs — and that Tuesday 8–10am is your busiest hour, so you should staff differently.
Why it matters
Decisions stop being guesses. You see exactly where leads come in, where they drop off, and which marketing is actually paying back.
SMS follow-up to caller
GrowthImmediately after each call the caller gets an automatic text confirming what was discussed and what happens next.
Real-world example
"Hi Maria — this is ABC Plumbing. Thanks for calling. We've logged your water heater leak and a tech will reach you within 30 minutes. Reply STOP to opt out."
Why it matters
Cuts "did anyone hear me?" anxiety, gives the customer your number in their phone, and dramatically reduces them shopping the next contractor while they wait.
Calendar integration (universal)
GrowthTwo-way sync with whatever calendar you already use — no switching apps. The AI sees your existing busy time so it never double-books, and everything it schedules appears instantly on your phone.
Real-world example
You add a personal dentist appointment to your iPhone calendar Tuesday at 3pm. Ten minutes later a customer calls — the AI will not offer 3pm on Tuesday, because it sees you're busy. When the AI books a 4pm consult, it shows up on your Apple Watch.
Why it matters
Works with the calendar you and your team already live in. No retraining, no second app to check, no missed appointments because two systems disagreed.
Full job booking — 1hr+ on calendar
ProFor ready-to-book callers, the AI books real service appointments end-to-end: confirms the job type, picks a duration that fits, holds the slot, captures address + access notes, and writes the full job to your calendar.
Real-world example
Caller: "Can someone come out tomorrow to replace my garage door opener?" AI checks your calendar, offers 10am–11:30am, confirms, and creates: "Job: Garage door opener replacement — 1429 Oak St — Gate code 4412 — Dog in backyard — (555) 123-4567."
Why it matters
Your schedule fills itself overnight. You wake up to a booked day instead of a voicemail pile to triage.
Per-service durations & booking rules
ProTell the AI exactly how your business works: how long each service takes, your hours, travel buffers between jobs, service area by ZIP, max jobs per day, blackout dates, and which days are emergency-only.
Real-world example
You configure: spring replacement = 90 min, tune-up = 45 min, 30 min travel buffer, max 6 jobs/day, no jobs outside 25 miles of your shop, Sundays emergency only. The AI respects all of it automatically on every call.
Why it matters
The schedule the AI builds is actually runnable. No more impossible back-to-backs across town, no jobs in zones you don't service, no overbooked days.
Multi-tech / multi-location calendars
ProMultiple technicians or locations each get their own calendar. The AI assigns by skill, availability, or round-robin, and routes the customer to the right person automatically.
Real-world example
You have two techs: Mike (does installs) and Sara (does service). A caller wants an opener installed — AI checks Mike's calendar, offers his next opening, books it on Mike's calendar only. A service call goes to Sara's calendar instead.
Why it matters
Scales past a one-person shop without paying a human dispatcher. Each tech sees only their own jobs, and the schedule stays balanced.
Self-serve reschedule / cancel link
ProEvery confirmation SMS includes a secure link the customer can tap to reschedule or cancel themselves. Changes write back to your calendar immediately.
Real-world example
Wednesday morning your customer texts back: she taps the link, picks Thursday 1pm instead, and your calendar event automatically moves — no phone calls, no back-and-forth, you just see the update.
Why it matters
Kills the reschedule phone-tag cycle that eats half your morning, and dramatically reduces no-shows because rescheduling is one tap instead of a phone call.
Webhooks & API access
ProEvery call event (new lead, qualified lead, appointment booked, appointment completed) fires a webhook to a URL you control, with full transcript and contact details in the payload.
Real-world example
Point the webhook at your spreadsheet automation, Zapier, Make, or your own backend. A new lead arrives → it's appended to your tracking sheet, emailed to your office manager, and posted in your team chat in under a second.
Why it matters
Plug into whatever tool you already use to run the business. No copy-paste, no double entry, no waiting on a native integration that might never come.
Priority support
ProPro accounts skip the queue. Email and SMS support requests are picked up first, with same-business-day response on weekdays.
Real-world example
Your forwarded number stops ringing through at 4:50pm Friday. You email support — a human responds and has the routing fixed before 5:30pm, instead of waiting until Monday.
Why it matters
When the phone is your business, a fast human response on the rare day something breaks is worth the upgrade by itself.
Works with every major calendar and scheduling app
Growth & ProWhatever you use today, the AI plugs into it — two-way sync so anything it books shows up on your phone instantly, and anything you mark busy blocks the AI from offering that time. No switching apps. No second calendar to check. No retraining your team.
- ✓Google Calendar
- ✓Apple iCloud (iPhone / iPad / Mac)
- ✓Microsoft Outlook & Microsoft 365
- ✓Samsung Calendar
- ✓Calendly
- ✓Cal.com
- ✓Acuity Scheduling
- ✓Jobber
- ✓ServiceTitan
- ✓Housecall Pro
- ✓Square Appointments
- ✓Any calendar that supports iCal / CalDAV
Don't see yours? If it speaks iCal or CalDAV (almost all do), we connect it. Native one-tap integrations roll out in priority order based on customer demand.